Measuring the influence of corporate image on country of origin image: The case of Spain

Carmen Lopez, Manto Gotsi, Costas Andriopoulos, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	15th World Marketing Congress, Academy of Marketing Science
Publication status	Published - 2011
Event	15th World Marketing Conference - Reims, France Duration: 20 Jul 2011 → 23 Jul 2011

Conference	15th World Marketing Conference
Country/Territory	France
City	Reims
Period	20/07/11 → 23/07/11

Cite this

@inproceedings{a28b556eba714adfa692122790b4ab32,

title = "Measuring the influence of corporate image on country of origin image: The case of Spain",

author = "Carmen Lopez and Manto Gotsi and Costas Andriopoulos and George Balabanis",

year = "2011",

language = "English",

booktitle = "15th World Marketing Congress, Academy of Marketing Science",

note = "15th World Marketing Conference ; Conference date: 20-07-2011 Through 23-07-2011",

}

TY - GEN

T1 - Measuring the influence of corporate image on country of origin image

T2 - 15th World Marketing Conference

AU - Lopez, Carmen

AU - Gotsi, Manto

AU - Andriopoulos, Costas

AU - Balabanis, George

PY - 2011

Y1 - 2011

M3 - Conference contribution with ISSN or ISBN

BT - 15th World Marketing Congress, Academy of Marketing Science

Y2 - 20 July 2011 through 23 July 2011

ER -