Measuring the influence of corporate image on country of origin image: The case of Spain

Carmen Lopez, Manto Gotsi, Costas Andriopoulos, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publication15th World Marketing Congress, Academy of Marketing Science
Publication statusPublished - 2011
Event15th World Marketing Conference - Reims, France
Duration: 20 Jul 201123 Jul 2011


Conference15th World Marketing Conference
City Reims

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