Measuring the influence of corporate image on country of origin image: The case of Spain

Carmen Lopez, Manto Gotsi, Costas Andriopoulos, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication15th World Marketing Congress, Academy of Marketing Science
Publication statusPublished - 2011
Event15th World Marketing Conference - Reims, France
Duration: 20 Jul 201123 Jul 2011

Conference

Conference15th World Marketing Conference
CountryFrance
City Reims
Period20/07/1123/07/11

Cite this

Lopez, C., Gotsi, M., Andriopoulos, C., & Balabanis, G. (2011). Measuring the influence of corporate image on country of origin image: The case of Spain. In 15th World Marketing Congress, Academy of Marketing Science