Measuring the influence of corporate image on country of origin image: The case of Spain

Carmen Lopez, Manto Gotsi, Costas Andriopoulos, George Balabanis

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publication15th World Marketing Congress, Academy of Marketing Science
    Publication statusPublished - 2011
    Event15th World Marketing Conference - Reims, France
    Duration: 20 Jul 201123 Jul 2011


    Conference15th World Marketing Conference
    City Reims

    Cite this