Measuring the influence of corporate image on country of origin image: The case of Spain

Carmen Lopez, Manto Gotsi, Costas Andriopoulos, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication15th World Marketing Congress, Academy of Marketing Science
Publication statusPublished - 2011
Event15th World Marketing Conference - Reims, France
Duration: 20 Jul 201123 Jul 2011

Conference

Conference15th World Marketing Conference
CountryFrance
City Reims
Period20/07/1123/07/11

Cite this

Lopez, C., Gotsi, M., Andriopoulos, C., & Balabanis, G. (2011). Measuring the influence of corporate image on country of origin image: The case of Spain. In 15th World Marketing Congress, Academy of Marketing Science
Lopez, Carmen ; Gotsi, Manto ; Andriopoulos, Costas ; Balabanis, George. / Measuring the influence of corporate image on country of origin image : The case of Spain. 15th World Marketing Congress, Academy of Marketing Science. 2011.
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title = "Measuring the influence of corporate image on country of origin image: The case of Spain",
author = "Carmen Lopez and Manto Gotsi and Costas Andriopoulos and George Balabanis",
year = "2011",
language = "English",
booktitle = "15th World Marketing Congress, Academy of Marketing Science",

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Lopez, C, Gotsi, M, Andriopoulos, C & Balabanis, G 2011, Measuring the influence of corporate image on country of origin image: The case of Spain. in 15th World Marketing Congress, Academy of Marketing Science. 15th World Marketing Conference, Reims, France, 20/07/11.

Measuring the influence of corporate image on country of origin image : The case of Spain. / Lopez, Carmen; Gotsi, Manto; Andriopoulos, Costas; Balabanis, George.

15th World Marketing Congress, Academy of Marketing Science. 2011.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - Measuring the influence of corporate image on country of origin image

T2 - The case of Spain

AU - Lopez, Carmen

AU - Gotsi, Manto

AU - Andriopoulos, Costas

AU - Balabanis, George

PY - 2011

Y1 - 2011

M3 - Conference contribution with ISSN or ISBN

BT - 15th World Marketing Congress, Academy of Marketing Science

ER -

Lopez C, Gotsi M, Andriopoulos C, Balabanis G. Measuring the influence of corporate image on country of origin image: The case of Spain. In 15th World Marketing Congress, Academy of Marketing Science. 2011