Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

M. Saren, T. Harwood, J. Ward, A. Venkatesh

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    JournalJournal of Marketing Management
    Volume29
    Issue number13-14
    Publication statusPublished - 7 Nov 2013

    Cite this