Original language | English |
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Journal | Journal of Marketing Management |
Volume | 29 |
Issue number | 13-14 |
Publication status | Published - 7 Nov 2013 |
Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds
M. Saren, T. Harwood, J. Ward, A. Venkatesh
Research output: Contribution to journal › Article › peer-review