Managing boundary spanning elements: An introduction

S. Sahadev, K. Purani, N. Malhotra

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Original languageEnglish
Title of host publicationBoundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies
Place of PublicationCham
PublisherSpringer
Pages1-8
ISBN (Electronic)9783319134406
ISBN (Print)9783319134390
DOIs
Publication statusPublished - 5 Feb 2015

Cite this

Sahadev, S., Purani, K., & Malhotra, N. (2015). Managing boundary spanning elements: An introduction. In Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies (pp. 1-8). Springer. https://doi.org/10.1007/978-3-319-13440-6_1