Managing boundary spanning elements: An introduction

S. Sahadev, K. Purani, N. Malhotra

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterpeer-review

    Original languageEnglish
    Title of host publicationBoundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies
    Place of PublicationCham
    PublisherSpringer
    Pages1-8
    ISBN (Electronic)9783319134406
    ISBN (Print)9783319134390
    DOIs
    Publication statusPublished - 5 Feb 2015

    Cite this