Localising Global Brands: Co-creation In Retail Design

Zakkiya Khan

Localising Global Brands: Co-creation In Retail Design

School of Arch, Tech and Eng

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	4th International Colloquium on Design, Branding, and Marketing
Subtitle of host publication	Experience and value creation in design, branding and marketing
Editors	Katelijn Quartier, Ann Petermans, T.C. Melewar
Place of Publication	Hasselt
Pages	4-11
Number of pages	7
ISBN (Electronic)	9789089130693
Publication status	Published - 5 Dec 2018
Event	4th International Colloquium on Design, Branding, and Marketing: Experience and value creation in design, branding and marketing - UHasselt, Hasselt, Belgium Duration: 6 Dec 2018 → 7 Dec 2018

Conference

Conference	4th International Colloquium on Design, Branding, and Marketing
Abbreviated title	ICDBM 2018
Country/Territory	Belgium
City	Hasselt
Period	6/12/18 → 7/12/18

Keywords

co-creation
global brand
retail design
interactive design
meaning making
tastemaking
Localised Retail Design

Access to Document

https://d1wqtxts1xzle7.cloudfront.net/58850280/Conference_proceedings_final___complete20190410-43744-13bvv3o.pdf?1554889644=&response-content-disposition=inline%3B+filename%3DCONFERENCE_PROCEEDINGS_ICDBM_2018_Experi.pdf&Expires=1711449628&Signature=KMkgEOwzrxXa1SL8ZNv0lGj~AYqwIScdGQMGARABnlsIz0sRv9vb7PceZdhWpADatkPS~L8Rt4f8rto-SrLhE8-rlRVbxI5iO2j~Vv1W0XAnU53u-zaQ0OP-d794fDCAIPHy73bbXwSvLd~LV6C1ttUg6JE0W3tMPV1GXqmQtcjQL3m8ZfnVHtSiGsSa3oc5LaIEZVTuNvNMM~RpzQDZUn07NlrtrImSD516qdMkIDwscV4tzhFH3w7eDj6BJhmnHZM20o-UOXF2Y23laRjaHAo~3nADsWUqTqPzzYuwZo4LNd-8sJgQBNFsJVgODcmhEu6BglYa~qKOFd-6oLmIGg__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA#page=4

Cite this

Khan, Z. (2018). Localising Global Brands: Co-creation In Retail Design. In K. Quartier, A. Petermans, & T. C. Melewar (Eds.), 4th International Colloquium on Design, Branding, and Marketing: Experience and value creation in design, branding and marketing (pp. 4-11). https://d1wqtxts1xzle7.cloudfront.net/58850280/Conference_proceedings_final___complete20190410-43744-13bvv3o.pdf?1554889644=&response-content-disposition=inline%3B+filename%3DCONFERENCE_PROCEEDINGS_ICDBM_2018_Experi.pdf&Expires=1711449628&Signature=KMkgEOwzrxXa1SL8ZNv0lGj~AYqwIScdGQMGARABnlsIz0sRv9vb7PceZdhWpADatkPS~L8Rt4f8rto-SrLhE8-rlRVbxI5iO2j~Vv1W0XAnU53u-zaQ0OP-d794fDCAIPHy73bbXwSvLd~LV6C1ttUg6JE0W3tMPV1GXqmQtcjQL3m8ZfnVHtSiGsSa3oc5LaIEZVTuNvNMM~RpzQDZUn07NlrtrImSD516qdMkIDwscV4tzhFH3w7eDj6BJhmnHZM20o-UOXF2Y23laRjaHAo~3nADsWUqTqPzzYuwZo4LNd-8sJgQBNFsJVgODcmhEu6BglYa~qKOFd-6oLmIGg__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA#page=4

@inproceedings{2aeea16de49d4b93ae279ea7b9f44f9a,

title = "Localising Global Brands: Co-creation In Retail Design",

keywords = "co-creation, global brand, retail design, interactive design, meaning making, tastemaking, Localised Retail Design",

author = "Zakkiya Khan",

year = "2018",

month = dec,

day = "5",

language = "English",

pages = "4--11",

editor = "Katelijn Quartier and Ann Petermans and T.C. Melewar",

booktitle = "4th International Colloquium on Design, Branding, and Marketing",

note = "4th International Colloquium on Design, Branding, and Marketing : Experience and value creation in design, branding and marketing, ICDBM 2018 ; Conference date: 06-12-2018 Through 07-12-2018",

}

Khan, Z 2018, Localising Global Brands: Co-creation In Retail Design. in K Quartier, A Petermans & TC Melewar (eds), 4th International Colloquium on Design, Branding, and Marketing: Experience and value creation in design, branding and marketing. Hasselt, pp. 4-11, 4th International Colloquium on Design, Branding, and Marketing, Hasselt, Belgium, 6/12/18. <https://d1wqtxts1xzle7.cloudfront.net/58850280/Conference_proceedings_final___complete20190410-43744-13bvv3o.pdf?1554889644=&response-content-disposition=inline%3B+filename%3DCONFERENCE_PROCEEDINGS_ICDBM_2018_Experi.pdf&Expires=1711449628&Signature=KMkgEOwzrxXa1SL8ZNv0lGj~AYqwIScdGQMGARABnlsIz0sRv9vb7PceZdhWpADatkPS~L8Rt4f8rto-SrLhE8-rlRVbxI5iO2j~Vv1W0XAnU53u-zaQ0OP-d794fDCAIPHy73bbXwSvLd~LV6C1ttUg6JE0W3tMPV1GXqmQtcjQL3m8ZfnVHtSiGsSa3oc5LaIEZVTuNvNMM~RpzQDZUn07NlrtrImSD516qdMkIDwscV4tzhFH3w7eDj6BJhmnHZM20o-UOXF2Y23laRjaHAo~3nADsWUqTqPzzYuwZo4LNd-8sJgQBNFsJVgODcmhEu6BglYa~qKOFd-6oLmIGg__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA#page=4>

Localising Global Brands: Co-creation In Retail Design. / Khan, Zakkiya.
4th International Colloquium on Design, Branding, and Marketing: Experience and value creation in design, branding and marketing. ed. / Katelijn Quartier; Ann Petermans; T.C. Melewar. Hasselt, 2018. p. 4-11.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - Localising Global Brands

T2 - 4th International Colloquium on Design, Branding, and Marketing

AU - Khan, Zakkiya

PY - 2018/12/5

Y1 - 2018/12/5

KW - co-creation

KW - global brand

KW - retail design

KW - interactive design

KW - meaning making

KW - tastemaking

KW - Localised Retail Design

M3 - Conference contribution with ISSN or ISBN

SP - 4

EP - 11

BT - 4th International Colloquium on Design, Branding, and Marketing

A2 - Quartier, Katelijn

A2 - Petermans, Ann

A2 - Melewar, T.C.

CY - Hasselt

Y2 - 6 December 2018 through 7 December 2018

ER -