Local collaboration in retail design: A strategy for localising global brands

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapterpeer-review

Original languageEnglish
Title of host publicationThe Value of Design in Retail and Branding
EditorsKatelijn Quartier, Ann Petermans, T.C. Melewar, Charles Dennis
PublisherEmerald Publishing Ltd
Number of pages11
ISBN (Electronic)9781800715790
ISBN (Print)9781800715806
Publication statusPublished - 10 Jun 2021

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