Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences
Research output: Contribution to journal › Article › peer-review
Fingerprint
Dive into the research topics of 'Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences'. Together they form a unique fingerprint.