Skip to main navigation Skip to search Skip to main content

Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences

Paurav Shukla, Madhumita Banerjee

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences'. Together they form a unique fingerprint.
Sort by

Keyphrases

Social Sciences

Economics, Econometrics and Finance

Psychology