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Impact of contextual factors, brand loyalty and brand switching on purchase decisions
Paurav Shukla
University of Brighton
Research output
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Contribution to journal
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peer-review
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Dive into the research topics of 'Impact of contextual factors, brand loyalty and brand switching on purchase decisions'. Together they form a unique fingerprint.
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Keyphrases
Behavioral Intention
20%
Brand Loyalty
100%
Brand Switching
100%
Changing Environment
20%
Consumer Culture
20%
Consumer Purchase Intention
20%
Contextual Factors
100%
Design Methodology
20%
Inuence
20%
Loyalty
20%
Loyalty Behaviour
20%
Managerial Practices
20%
Older Adults
20%
Purchase Decision
100%
Qualitative Research Methodology
20%
Quantitative Research Methodology
20%
Switching Behavior
20%
Social Sciences
Brand Loyalty
100%
Consumer Culture
20%
Contextual Factor
100%
Quantitative Research
20%
Young Adults
20%
Economics, Econometrics and Finance
Brand Loyalty
100%
Consumer Attitude
33%
Switching Behaviour
33%
Psychology
Practitioners
100%