Gebrauchsgraphik as an early graphic design journal

Jeremy Aynsley

Research output: Contribution to journalArticlepeer-review


Gebrauchsgraphik, Monatschrift zur Forderung künstlerischer Reklame (Commercial Graphics, Monthly Magazine for Promoting Art in Advertising), which was published in Berlin from 1924 until 1944, was one of the first-generation graphic design journals in
Europe. It followed the poster movement and typographic reforms associated with German Jugendstil and their respective literature in the pre-1914 years and developed them in new directions. Gebrauchsgraphik published some of the first reviews of an
activity yet to be termed 'graphic design', together with articles on book design, advertising, publicity and packaging.
Original languageEnglish
Pages (from-to)53-72
Number of pages19
JournalJournal of Design History
Issue number1
Publication statusPublished - 1992


  • German design
  • Gebrauchsgraphik
  • Magazines


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