Empirical Insights into the New Service Development process: Evidence from Greece and Kuwait

Nasos Poulis, Anastasios Panopoulos, Prokopis Theodoridis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationAmerican Marketing Association (AMA)
Publication statusPublished - 2014

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