Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers

Paurav Shukla, Chen Kuang-Wei

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication34th EMAC Annual Conference 2005
Publication statusPublished - May 2005
Event34th EMAC Annual Conference 2005 - Milan, Italy
Duration: 1 May 2005 → …

Conference

Conference34th EMAC Annual Conference 2005
Period1/05/05 → …

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