e-Loyalty among millennials: Personal characteristics and social influences

K. Purani, D.S. Kumar, S. Sahadev

Research output: Contribution to journal › Article

Original languageEnglish
Pages (from-to)215-223
JournalJournal of Retailing and Consumer Services
Volume48
DOIs
Publication statusPublished - 26 Feb 2019

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Purani, K., Kumar, D. S., & Sahadev, S. (2019). e-Loyalty among millennials: Personal characteristics and social influences. Journal of Retailing and Consumer Services, 48, 215-223. https://doi.org/10.1016/j.jretconser.2019.02.006