Original language | English |
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Pages (from-to) | 215-223 |
Journal | Journal of Retailing and Consumer Services |
Volume | 48 |
DOIs | |
Publication status | Published - 26 Feb 2019 |
e-Loyalty among millennials: Personal characteristics and social influences
K. Purani, D.S. Kumar, S. Sahadev
Research output: Contribution to journal › Article › peer-review