Developing effective social media messages: Insights from an exploratory study of industry experts

Business & Economics

• Social Media Marketing 100%
• Exploratory Study 68%
• Social Media 66%
• Managers 37%
• Behavioral Intention 31%
• Attitude Theory 30%
• Industry 28%
• Brand Performance 27%
• Thematic Analysis 26%
• Interactivity 24%
• Buyers 23%
• Marketing Theory 23%
• Social Networks 21%
• Marketing Practices 21%
• Credibility 17%
• Decision Making 17%
• Influencing Factors 15%
• Elites 14%

Social Sciences

• social media 63%
• expert 50%
• industry 46%
• marketing 24%
• infotainment 15%
• marketing theory 15%
• manager 14%
• media theory 13%
• interactive media 10%
• credibility 9%
• interview 8%
• social network 7%
• elite 7%
• decision making 6%
• performance 4%

Medicine & Life Sciences

• Social Media 99%
• Industry 73%
• Social Marketing 60%
• Intention 18%
• Interviews 13%
• Social Networking 11%
• Decision Making 8%