TY - JOUR
T1 - Determinants of travel apps continuance usage intention
T2 - extension of technology continuance theory
AU - Foroughi, Behzad
AU - Sitthisirinan, Siriwaree
AU - Iranmanesh, Mohammad
AU - Nikbin, Davoud
AU - Ghobakhloo, Morteza
PY - 2023/1/28
Y1 - 2023/1/28
N2 - Although an increasing number of companies are investing in travel-related apps and user retention with travel apps is becoming critical for these companies, few studies have investigated the determinants of travellers’ post-adoption behaviour regarding travel apps. This study aims to contribute to the literature by exploring the drivers of travel-related apps’ continuance intention to use, drawing on technology continuance theory (TCT) by integrating the perceived enjoyment, personal innovativeness, and attractiveness of alternatives. Data were obtained from 355 Thai travellers who had prior experience with travel-related apps and analysed using the partial least squares approach. The findings showed that TCT has good power to explain the travellers’ continuance intention to use travel apps. Perceived enjoyment positively influences satisfaction. Furthermore, perceived innovativeness and attractiveness of alternatives negatively influence continuance intention.
AB - Although an increasing number of companies are investing in travel-related apps and user retention with travel apps is becoming critical for these companies, few studies have investigated the determinants of travellers’ post-adoption behaviour regarding travel apps. This study aims to contribute to the literature by exploring the drivers of travel-related apps’ continuance intention to use, drawing on technology continuance theory (TCT) by integrating the perceived enjoyment, personal innovativeness, and attractiveness of alternatives. Data were obtained from 355 Thai travellers who had prior experience with travel-related apps and analysed using the partial least squares approach. The findings showed that TCT has good power to explain the travellers’ continuance intention to use travel apps. Perceived enjoyment positively influences satisfaction. Furthermore, perceived innovativeness and attractiveness of alternatives negatively influence continuance intention.
KW - Continuous usage intention
KW - satisfaction
KW - continuance intention theory
KW - technology adoption
KW - digitalization
UR - http://www.scopus.com/inward/record.url?scp=85147447999&partnerID=8YFLogxK
U2 - 10.1080/13683500.2023.2169109
DO - 10.1080/13683500.2023.2169109
M3 - Article
SN - 1368-3500
SP - 1
EP - 17
JO - Current Issues in Tourism
JF - Current Issues in Tourism
ER -