Design by spambot ? How can social interaction be successfully integrated into high end fashion design process

This paper documents research and development workfunded by the Creativeworks London call, “Producer as Consumer”, that aimed to explore the potential for interaction between high end fashion accessory designers and their customersin the design processas part of a prototype handbag customisation platform. This project aimed to ‘differentiate co-design and mass customisation from a user completion model within the realm of product design’andinevitably revealed significant issues such as how to maintain the dynamics of high end fashion value in a user generated context, what elements of a product hold the most brand value and how desirability and attainment can be translated into incentivisation mechanics and built into the system.