Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes

Karen Cham

doi:10.1057/978-1-349-95112-3_5

Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes

Karen Cham

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter

Abstract

DigitalTransformation Design relies on successful migration of legacy systems of all kinds, personal, social,cultural and technical and it does this by designing, first and foremost, for the ‘emotional engagement’ of end users, without which there is no agency to the system and no change will result. Measuring this type of engagement is long established, beginning with the use of eye tracking in HCI many years ago, and it provides actionable user insights as part of the ‘agile’ user centred iterative digital development process. This emotional capital provides an indication as to the human ‘value mechanics’ that must be isolated and incorporated into the User Experience (UX) as affordances to accelerate any successful DTD process.

Original language	English
Title of host publication	Cultural policy, innovation and the creative economy
Editors	M. Shiach, T. Virani
Place of Publication	UK
Publisher	Palgrave McMillan
Pages	61-81
Number of pages	21
ISBN (Electronic)	9781349951123
ISBN (Print)	9781349951116
DOIs	https://doi.org/10.1057/978-1-349-95112-3_5
Publication status	Published - 9 Nov 2016

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Cite this

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Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes

Abstract

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