Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNChapter

Abstract

DigitalTransformation Design relies on successful migration of legacy systems of all kinds, personal, social,cultural and technical and it does this by designing, first and foremost, for the ‘emotional engagement’ of end users, without which there is no agency to the system and no change will result. Measuring this type of engagement is long established, beginning with the use of eye tracking in HCI many years ago, and it provides actionable user insights as part of the ‘agile’ user centred iterative digital development process. This emotional capital provides an indication as to the human ‘value mechanics’ that must be isolated and incorporated into the User Experience (UX) as affordances to accelerate any successful DTD process.
Original languageEnglish
Title of host publicationCultural policy, innovation and the creative economy
EditorsM. Shiach, T. Virani
Place of PublicationUK
PublisherPalgrave McMillan
Pages61-81
Number of pages21
ISBN (Electronic)9781349951123
ISBN (Print)9781349951116
DOIs
Publication statusPublished - 9 Nov 2016

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    Cham, K. (2016). Consumer as producer; value mechanics in digital transformation design, process, practice and outcomes. In M. Shiach, & T. Virani (Eds.), Cultural policy, innovation and the creative economy (pp. 61-81). Palgrave McMillan. https://doi.org/10.1057/978-1-349-95112-3_5