Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies

S. Sahadev (Editor), K. Purani (Editor), N. Malhotra (Editor)

Research output: Book/Report › Book - edited

Cite this

TY - BOOK

T1 - Boundary spanning elements and the marketing function in organizations

T2 - Concepts and empirical studies

A2 - Sahadev, S.

A2 - Purani, K.

A2 - Malhotra, N.

PY - 2015

Y1 - 2015

UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-84944564505&partnerID=MN8TOARS

U2 - 10.1007/978-3-319-13440-6

DO - 10.1007/978-3-319-13440-6

M3 - Book - edited

SN - 9783319134390

BT - Boundary spanning elements and the marketing function in organizations

PB - Springer

CY - Cham

ER -