Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies

S. Sahadev (Editor), K. Purani (Editor), N. Malhotra (Editor)

Research output: Book/ReportBook - edited

Original languageEnglish
Place of PublicationCham
PublisherSpringer
ISBN (Electronic)9783319134406
ISBN (Print)9783319134390
DOIs
Publication statusPublished - 2015

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