Application of data mining techniques in the on-line travel industry: A case study from Thailand

P. Hoontrakul, S. Sahadev

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Marketing Intelligence and Planning
DOIs	https://doi.org/10.1108/02634500810847156
Publication status	Published - 2008

Access to Document

TY - JOUR

T1 - Application of data mining techniques in the on-line travel industry: A case study from Thailand

AU - Hoontrakul, P.

AU - Sahadev, S.

PY - 2008

Y1 - 2008

UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-39049100924&partnerID=MN8TOARS

U2 - 10.1108/02634500810847156

DO - 10.1108/02634500810847156

M3 - Article

SN - 0263-4503

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

ER -