An associative network approach to country image and place branding

Carmen Lopez, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationCOBIIR 2017
Publication statusPublished - 2017
EventCOBIIR 2017 - Middlesex University, London, United Kingdom
Duration: 7 Sep 20178 Sep 2017

Conference

ConferenceCOBIIR 2017
CountryUnited Kingdom
CityLondon
Period7/09/178/09/17

Cite this

Lopez, C., & Balabanis, G. (2017). An associative network approach to country image and place branding. In COBIIR 2017