An associative network approach to country image and place branding

Carmen Lopez, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationCOBIIR 2017
Publication statusPublished - 2017
EventCOBIIR 2017 - Middlesex University, London, United Kingdom
Duration: 7 Sep 20178 Sep 2017


ConferenceCOBIIR 2017
CountryUnited Kingdom

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