An associative network approach to country image and place branding

Carmen Lopez, George Balabanis

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationCOBIIR 2017
    Publication statusPublished - 2017
    EventCOBIIR 2017 - Middlesex University, London, United Kingdom
    Duration: 7 Sept 20178 Sept 2017


    ConferenceCOBIIR 2017
    Country/TerritoryUnited Kingdom

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