A conceptual model for measuring pre and post consumer movie choice process

Paurav Shukla, Wangen Runar, Keith Perks

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationthe Academy of Marketing International Conference
Publication statusPublished - 2005
Eventthe Academy of Marketing International Conference - Dublin, Ireland
Duration: 1 Jan 2005 → …

Conference

Conferencethe Academy of Marketing International Conference
Period1/01/05 → …

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