Ololade Shonubi

Ololade Shonubi

Doctoral Researcher ,Centre for Change, Entrepreneurship and Innovation Management, Research Student


Research activity per year

Personal profile

Research interests

Ololade is  an early adopter of Innovation Management for and with Enterprises and organisations (  Technology Marketing, Marketing  Innovation, Partnerships,Products and Service Innovation and Customer experience). 

Her research topic is the Adoption of an Innovation Ecosystem of emerging digital technologies( Artificial Intelligence, Internet of Things , Industry 4.0) and the impact on Firm Innovation Performance

Her earlier research was on the Factors that affect the overall evaluation of brand extensions ( The case of the UK mobile  Telecommunications Industry into Internet Service Brand Extensions- Study of UK Telecom operators, i.e. Three, Tmobile, Orange, O2, Vodafone and their brand extensions from Voice and Sms into Internet Services innovation(an emerging technology at the time). She has worked on several technological partnerships projects such as smartphone product  and application launches, 3G, 4G, VOLTE,VOWIFI , partner management frameworks and customer experience portals.

Ololade has a mindset of applying academic and theoretical findings to the business world for innovation impact. She is also a chartered fellow member of the Chartered Institute of Marketing with over 15 years working experience in organisations such as Samsung Electronics, Lego, Telecommunications providers, UCL, IES Abroad and others. She is also a  Certified Scrum Product Owner with interest and knowledge in product and service innovations across various Industries.



Education/Academic qualification

Master, Factors that drive the overall evaluation of Brand Extensions – The case of the UK Mobile Telecommunications Service Industry , University of Manchester

Award Date: 1 Dec 2008

Master, MBA Marketing Management

Sept 1999Sept 2001

Award Date: 27 May 2004

External positions

Fellow Chartered Member(FCIM,Cmktr), Chartered Institute of Marketing

Certified Scrum Product Owner® (CSPO®)


  • H Social Sciences (General)
  • Innovation Management
  • Technology Marketing
  • Customer Experience
  • Partnerships
  • Devices and Equipment
  • Internet of Things
  • Industry 4.0
  • Artificial Intelligence
  • Business
  • Digital Technology
  • Adoption of Innovation
  • Digital Media
  • Digital Marketing
  • Marketing Innovation
  • Products and Services Innovation


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