Ololade Shonubi

Ololade Shonubi

Doctoral Researcher ,Centre for Change, Entrepreneurship and Innovation Management, Research Student

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Personal profile

Research interests

I am an early adopter of Innovation Management( Technology Marketing, Partnerships, Business Development and Customer experience). I believe strongly that the adoption of Innovation ecosytems and emerging digital technologies have a significant impact on firm innovation performance

My research is on Innovation Management as related to Change management, Entrepreneurship and  the impact  of emerging digital technologies like artificial intelligence, Internet of things and Industry 4.0 on firm performance.

My earlier research was on the Factors that affect the overall evaluation of brand extensions ( The case of the UK mobile  Telecommunications Industry into Internet Service Brand Extensions- Study of UK Telecom operators, i.e. Three, Tmobile, Orange, O2, Vodafone and their brand extensions.

Ololade has a mindset of applying academic findings to the business world to create an impact continually and is also a chartered  fellow of the Chartered Instituite of Marketing with over 15 years in Industry in companies such as Samsung Electronics and other multinationals.

My research topic is the Adoption of an Innovation Ecosystem of emerging digital technologies( Artificial Intelligence, Internet of Things , Industry 4.0) and the impact on Firm Innovation Performance


Education/Academic qualification

Master, Factors that drive the overall evaluation of Brand Extensions – The case of the UK Mobile Telecommunications Service Industry , University of Manchester

Award Date: 1 Dec 2008

Master, MBA Marketing Management

Sept 1999Sept 2001

Award Date: 27 May 2004


  • H Social Sciences (General)
  • Innovation Management
  • Marketing
  • Customer Experience
  • Partnerships
  • Devices and Equipment
  • Internet of Things
  • Industry 4.0
  • Artificial Intelligence
  • Business
  • Digital Technology
  • Adoption of Innovation
  • Digital Media
  • Digital Marketing


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