Personal profile
Research interests
I am an early adopter of Innovation Management( Technology Marketing, Partnerships, Business Development and Customer experience). I believe strongly that the adoption of Innovation ecosytems and emerging digital technologies have a significant impact on firm innovation performance
My research is on Innovation Management as related to Change management, Entrepreneurship and the impact of emerging digital technologies like artificial intelligence, Internet of things and Industry 4.0 on firm performance.
My earlier research was on the Factors that affect the overall evaluation of brand extensions ( The case of the UK mobile Telecommunications Industry into Internet Service Brand Extensions- Study of UK Telecom operators, i.e. Three, Tmobile, Orange, O2, Vodafone and their brand extensions.
Ololade has a mindset of applying academic findings to the business world to create an impact continually and is also a chartered fellow of the Chartered Instituite of Marketing with over 15 years in Industry in companies such as Samsung Electronics and other multinationals.
My research topic is the Adoption of an Innovation Ecosystem of emerging digital technologies( Artificial Intelligence, Internet of Things , Industry 4.0) and the impact on Firm Innovation Performance
Education/Academic qualification
Master, Factors that drive the overall evaluation of Brand Extensions – The case of the UK Mobile Telecommunications Service Industry , University of Manchester
Award Date: 1 Dec 2008
Master, MBA Marketing Management
Sept 1999 → Sept 2001
Award Date: 27 May 2004
Keywords
- H Social Sciences (General)
- Innovation Management
- Marketing
- Customer Experience
- Partnerships
- Devices and Equipment
- Internet of Things
- Industry 4.0
- Artificial Intelligence
- Business
- Digital Technology
- Adoption of Innovation
- Digital Media
- Digital Marketing
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