Ololade Shonubi

Research activity per year

Personal profile

Scholarly biography

Ololade(Lola) is Lecturer ( Enterprise and Innovation) and an early adopter of Innovation Management for and with Enterprises and organisations ( Technology Marketing, Marketing  Innovation, Emerging Digital Technologies, Partnerships,Products and Service Innovation and Customer experience).

Her doctoral research  is on Adoption of an Innovation Ecosystem of emerging digital technologies( Artificial Intelligence, Internet of Things , Industry 4.0) and the impact on Firm Innovation Performance

Her earlier research was on the Factors that affect the overall evaluation of brand extensions ( The case of the UK mobile  Telecommunications Industry into Internet Service Brand Extensions- Study of UK Telecom operators, i.e. Three, Tmobile, Orange, O2, Vodafone and their brand extensions from Voice and Sms into Internet Services innovation(an emerging technology at the time). She has worked on several technological partnerships projects such as smartphone product  and application launches, 3G, 4G, VOLTE,VOWIFI , mifi modems and wireless routers development and launches,  partner management frameworks and customer experience portals.

She has a mindset of applying academic and theoretical findings to the enterprise world for innovation impact. She is a Chartered Fellow member of the Chartered Institute of Marketing, United Kingdom with over 15 years of working experience in industry within organisations such as Samsung Electronics, Lego, Global Telecommunication providers, and academic organisations such as UCL, IES Abroad,UK( US Affiliate ). She is a Certified Scrum Product Owner with interest and knowledge in product and service innovations across various Industries. 

Research interests

I am interested in Innovation adoption, innovation performance ,various types of innovation , Innovation ecosystems, emerging digital technologies such as AI,IoT,I4.0, Augmented and Virtual Reality, Smartphones , wireless mifis and modems, digital applications , 5G/6G, online portals and  their integration into various facets of enterprises, emerging economies , technology marketing , marketing innovation, products and service development, design(UX and UI) from an innovation perspective and areas that focus on intersections between disruptive technologies and innovation for enterprise growth. 

Approach to teaching

My teaching approach combines theory and real-life application, seeking to heighten the learning experience for my students with practical relevance. I believe in teaching students on academic topics and frameworks while engaging them in practical activities that closely resemble real-life situations. By including case studies and use cases in my classes, I drive the use of  theoretical frameworks within concrete circumstances, aiding the development of innate skills. My approach aims to drive the development of critical thinking and problem-solving skills, providing students with the necessary theoretical tools to succeed in their chosen areas of study while entrenching the usability of such tools and models for future application. As a lecturer with industry experience and a background in navigating educational and career transitions, my commitment extends beyond simply teaching. I strive to cultivate both the self-assurance and expertise required for success outside the confines of the classroom, while instilling the academic knowledge needed  to intellectually thrive.

Education/Academic qualification

MSc ,Corporate Communications and Reputation Management, University of Manchester

Award Date: 1 Dec 2008

MBA (Masters in Business Adminstration)

Award Date: 27 May 2004

External positions

Fellow Chartered Member (FCIM,CMktr), Chartered Institute of Marketing

Member, ISPIM - International Society for Professional Innovation Management

Certified Scrum Product Owner® (CSPO®)


  • H Social Sciences (General)
  • Innovation adoption
  • Innovation Management
  • Technology Marketing
  • Emerging Digital Technologies
  • Digital marketing
  • Marketing Innovation
  • Internet of Things
  • Artifical Intelligence
  • Industry 4.0/5.0
  • Products and Services Innovation
  • Customer Experience
  • Partnerships
  • Devices and Equipment
  • Industry 4.0
  • Artificial Intelligence
  • Business
  • Digital Technology
  • Adoption of Innovation
  • Digital Media
  • Digital Marketing
  • Emerging Economies
  • Disruptive Technologies


Dive into the research topics where Ololade Shonubi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles