Factors that influence repeaters to come back: A comparison of ocean and river cruisers

Weeden, C. (Examiner)

Activity: External examination and supervisionResearch degree

Description

DBA
Period22 Jan 2020 - 29 Feb 2020
Examinee
Examination held atUniversity of Western Australia
Degree of RecognitionInternational

Keywords

  • river cruise
  • cruise tourism
  • marketing
  • motivations
  • experiences
  • repeat purchase
  • loyalty