Factors that influence repeaters to come back: A comparison of ocean and river cruisers

    Activity: External examination and supervisionResearch degree

    Description

    DBA
    Period22 Jan 202029 Feb 2020
    ExamineeSuellen Maree Tapsall
    Examination held atUniversity of Western Australia
    Degree of RecognitionInternational

    Keywords

    • river cruise
    • cruise tourism
    • marketing
    • motivations
    • experiences
    • repeat purchase
    • loyalty