Factors that influence repeaters to come back: A comparison of ocean and river cruisers

  • Clare Weeden (Examiner)

    Activity: External examination and supervision › Research degree

    Description

    DBA
    Period22 Jan 2020 → 29 Feb 2020
    ExamineeSuellen Maree Tapsall
    Examination held at
    • University of Western Australia
    Degree of RecognitionInternational

    Keywords

    • river cruise
    • cruise tourism
    • marketing
    • motivations
    • experiences
    • repeat purchase
    • loyalty

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