Cruise ship tourism

Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals.This second edition:- Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. - Includes case studies throughout, translating theory into practical management advice- Comprises contributions from over fifty international contributors to portray a truly global perspective- Provides numerous full colour illustrations to bring the subject to lifeA valuable 'one-stop-shop' for those interested in cruise ships and water tourism, this new edition from a major name in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.