The social-semiotic discourse of the visual element in UK-produced English as a foreign language coursebooks 1960-2009

  • Eric Tyrer

Student thesis: Doctoral Thesis


This study is an analysis of the visual element of an archive (or corpus) of popular UK EFL coursebook series produced between 1960 and 2009. During this time, the increasing globalisation of the world economy, and the parallel development of English as a world language, raised moral and pedagogic questions regarding the ownership of English and the promotion of an Anglophone neo-liberal agenda. This prompted questions regarding EFL coursebooks and the extent to which they, implicitly or explicitly, promoted such an agenda, and the degree to which they could be said to be appropriate for the many global contexts in which such books were marketed and used.
Date of AwardDec 2012
Original languageEnglish
Awarding Institution
  • University of Brighton

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