Patterning culture: developing a system for the visual notation of greetings

Abstract

This practice-based thesis examines ways in which the cultural patterning of greetings can be understood through their visualisation. The graphic design practice uses a range of digital tools and software to develop an animated graphic notation system for analysing nonverbal aspects of greetings both within and across cultures. The thesis explicates the process of this development and outlines its context and significance. Previous systems of visualisation devised by anthropologists for the study of greetings have stopped short of using contemporary digital technology. Further, although intercultural contact has increased, most existing greetings studies still focus on intracultural greetings.

Date of Award	2015
Original language	English
Awarding Institution	University of Brighton