Learn, unlearn and relearn into a sustainable future

: sustainability consciousness in Nigeria

Abstract

This thesis presents an integrated framework for sustainability consciousness in Nigeria that examines the complex relationship between environmental protection and socio-economic development in Nigeria. The framework focuses on how sustainability consciousness can be effectively promoted while addressing pressing development challenges that also require intervention. Through an interpretivist phenomenological analysis approach, the research explores if and how environmental protection could be prioritised in Nigeria given the prevalence of socio-economic challenges such as poverty, healthcare deficiencies, and infrastructure demands in the country.
The study employed semi-structured interviews with 32 participants, categorised as either "Enviro-Influencers" (policy shapers) or "Enviro-Influenced" (policy recipients), with one (1) participant in the sample population having dual roles. to understand the multifaceted barriers to sustainability consciousness. Using dual theoretical frameworks - Theory of Planned Behaviour (TPB) and Theory of Change (ToC), the research analysed both individual behavioural factors and systemic challenges affecting environmental awareness and action.
The findings reveal seven key themes, including endemic corruption, cultural influences, global issues (religion, social media impact, classism and elitism, and trust erosion, with the latter four themes being novel emergent themes. The research outcomes highlighted that sustainability consciousness in Nigeria is significantly constrained by immediate survival needs, systemic corruption, cultural factors, and eroded trust between stakeholders. However, the study also identifies potential catalysts for change through religious institutions, social media platforms, and traditional knowledge systems.
The study makes significant theoretical contributions by introducing the concepts of "Enviro Influencers" and "Enviro-Influenced" to analyse environmental governance dynamics, while providing practical recommendations for policy implementation. The study concludes that effective environmental protection in Nigeria requires an integrated approach that addresses both structural barriers and psychological factors while leveraging existing cultural and religious frameworks to promote sustainability consciousness.

Thesis embargoed. Available: 30/11/27

Date of Award	Nov 2025
Original language	English
Awarding Institution	University of Brighton
Supervisor	Prof Darryl Newport (Supervisor)