A practice-based evaluation of ambiguity in graphic design, embodied in the multiplicities of X

  • Cathy Gale

Student thesis: Doctoral Thesis


Ambiguity can arise from indecision, unintened confusion or as the international evocation of several meanings in the same image,object,situation or idea. Intentional ambiguity enables multiple interpretations of a message,increasing richness of meaning, while adding pleasure through uncertainty and surprise. In disciplines such as literature and fine art, ambiguity is preceived as not only desirable,but inherent to the value of the work of art or idea and its interpretation in the mind of the viewer. Yet the possibilities of ambiguity remain under explored in graphic design, a discipline predominatly (conventionally) concerned with clear comunication of mesage.
Date of AwardFeb 2015
Original languageEnglish
Awarding Institution
  • University of Brighton

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