Yorkshire and Humber COVID-19 campaign pilot: Evaluation Report

  • Enes Duysak
  • , Elena Cossu
  • , Alexander Martin
  • , Imogen Martin
  • , Isaac Thornton
  • , Adrianna D'Arcy
  • , Robert Wishart
  • , Daniel Phillips
  • , Sasha Dimova

Research output: Book/ReportProject report

Abstract

The Department for Health and Social Care (DHSC) funded a number of pilots of initiatives related to self-isolation in areas with high COVID-19 transmission. The programmes aimed to test creative ways to encourage people most at risk of catching and transmitting COVID-19 to test and to self-isolate if they test positive. Magpie created a communications campaign, named ‘COVID-19 Explained’ to make information about COVID-19 simpler and more accessible for people that are less likely to comply with COVID-19 regulations or to be vaccinated. NatCen was commissioned to conduct an evaluation of this pilot in Yorkshire and Humber.
Original languageEnglish
PublisherUK Health Security Agency
Number of pages57
Publication statusPublished - 21 Dec 2023

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