“Where We’re Going, We Don’t Need an Effective Online Audience Engagement Strategy”: The case of the Secret Cinema viral backlash

Sarah Atkinson, Helen W. Kennedy

Research output: Contribution to journalArticle

Abstract

During the build-up to the Secret Cinema Presents... Back to the Future event, a compelling conflict played out on social media between the creators and the audience. In this article we retell the story of how that drama unfolded in the lead-up to the opening night of the event, and how the surrounding social media communications became a site of audience engagement and participation. We also outline the way in which these channels made visible a proliferation of divergent fan and anti-fan practices and contested viewing pleasures.
Original languageEnglish
Pages (from-to)1-24
Number of pages24
JournalFrames Cinema Journal
Volume8
Publication statusPublished - 1 Dec 2015

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fan
social media
cinema
event
drama
proliferation
communications
participation

Bibliographical note

© 2015 the authors

Keywords

  • cinema
  • participation
  • live cinema
  • audience
  • play
  • film
  • fan studies

Cite this

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“Where We’re Going, We Don’t Need an Effective Online Audience Engagement Strategy”: The case of the Secret Cinema viral backlash. / Atkinson, Sarah; Kennedy, Helen W.

In: Frames Cinema Journal, Vol. 8, 01.12.2015, p. 1-24.

Research output: Contribution to journalArticle

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AB - During the build-up to the Secret Cinema Presents... Back to the Future event, a compelling conflict played out on social media between the creators and the audience. In this article we retell the story of how that drama unfolded in the lead-up to the opening night of the event, and how the surrounding social media communications became a site of audience engagement and participation. We also outline the way in which these channels made visible a proliferation of divergent fan and anti-fan practices and contested viewing pleasures.

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