Visual service scape aesthetics and consumer response: a holistic model

D.S. Kumar, K. Purani, S. Sahadev

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	556-573
Journal	Journal of Services Marketing
Volume	31
Issue number	6
DOIs	https://doi.org/10.1108/JSM-01-2016-0021
Publication status	Published - 11 Sept 2017

Access to Document

TY - JOUR

T1 - Visual service scape aesthetics and consumer response

T2 - a holistic model

AU - Kumar, D.S.

AU - Purani, K.

AU - Sahadev, S.

PY - 2017/9/11

Y1 - 2017/9/11

UR - https://www.scopus.com/pages/publications/85033485069

U2 - 10.1108/JSM-01-2016-0021

DO - 10.1108/JSM-01-2016-0021

M3 - Article

VL - 31

SP - 556

EP - 573

JO - Journal of Services Marketing

JF - Journal of Services Marketing

IS - 6

ER -