Visitor perspectives on commenting in museums

    Research output: Contribution to journalArticlepeer-review


    Commenting in museums is a well-established way to give visitors a
    voice and encourage engagement with exhibition themes and with
    the institution. Despite its many benefits, we know little about the
    visitor perspective on commenting as current literature focuses
    mainly on museum and technology perspectives. This paper
    reports on a survey exploring visitors’ mental models,
    expectations and preferences when submitting comments to a
    museum. It briefly discusses related literature, describes the survey
    methodology and presents findings structured into six themes,
    including visitors’ (i) preferences for different commenting and
    feedback mechanisms, (ii) interest in personal information about
    comment authors, (iii) expectations on who reads submitted
    comments, (iv) assumptions about comment moderation, (v)
    views on the conservation of comments and (vi) opinions on
    ownership and potential reuse of comments. The paper concludes
    with a discussion of limitations and suggestions on how findings
    might inform policies and practices around commenting in
    Original languageEnglish
    Pages (from-to) 484-505
    JournalMuseum Management and Curatorship
    Issue number5
    Publication statusPublished - 20 Sept 2018

    Bibliographical note

    This is an Accepted Manuscript of an article published by Taylor & Francis in Museum Management and Curatorship on 20/09/2018, available online:


    • visitor-generated content
    • user-generated content
    • visitor comments
    • visitor interpretation
    • social interpretation
    • participation
    • content moderation
    • content ownership


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