Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience

Leandro Galli, R.C. Knight, Steven Robertson, Elizabeth Hoile, Olubukola Oladapo, David Francis, Caroline Free

Research output: Contribution to journalArticle

Original languageEnglish
JournalTrials
Volume15
Issue number182
DOIs
Publication statusPublished - 15 Jun 2014

Bibliographical note

© 2014 Galli et al.; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited.

Keywords

  • Marketing mix
  • Marketing model
  • Recruitment performance
  • Social marketing
  • Turnaround
  • Txt2stop

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