Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience

Leandro Galli; R.C. Knight; Steven Robertson; Elizabeth Hoile; Olubukola Oladapo; David Francis; Caroline Free

doi:10.1186/1745-6215-15-182

Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience

Leandro Galli, R.C. Knight, Steven Robertson, Elizabeth Hoile, Olubukola Oladapo, David Francis, Caroline Free

University of Brighton

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Trials
Volume	15
Issue number	182
DOIs	https://doi.org/10.1186/1745-6215-15-182
Publication status	Published - 15 Jun 2014

Bibliographical note

© 2014 Galli et al.; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited.

Keywords

Marketing mix
Marketing model
Recruitment performance
Social marketing
Turnaround
Txt2stop

Access to Document

10.1186/1745-6215-15-182Licence: Unspecified

Francis 2014 Trials.pdfFinal published version, 1.07 MBLicence: CC BY

Cite this

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title = "Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience",

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AU - Hoile, Elizabeth

AU - Oladapo, Olubukola

AU - Francis, David

AU - Free, Caroline

N1 - © 2014 Galli et al.; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited.

PY - 2014/6/15

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KW - Marketing mix

KW - Marketing model

KW - Recruitment performance

KW - Social marketing

KW - Turnaround

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