Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience

Leandro Galli, R.C. Knight, Steven Robertson, Elizabeth Hoile, Olubukola Oladapo, David Francis, Caroline Free

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Issue number182
Publication statusPublished - 15 Jun 2014

Bibliographical note

© 2014 Galli et al.; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited.


  • Marketing mix
  • Marketing model
  • Recruitment performance
  • Social marketing
  • Turnaround
  • Txt2stop

Cite this