Bibliographical note© 2014 Galli et al.; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited.
- Marketing mix
- Marketing model
- Recruitment performance
- Social marketing
Galli, L., Knight, R. C., Robertson, S., Hoile, E., Oladapo, O., Francis, D., & Free, C. (2014). Using marketing theory to inform strategies for recruitment: a recruitment optimisation model and the txt2stop experience. Trials, 15(182). https://doi.org/10.1186/1745-6215-15-182