Using Country-of-Origin (COO) as an Internationalization Branding Strategy: L’Occitane au Brésil’s Story

Zuzana Kolenova; Veronique Boulocher-Passet; Francisca Farache Aureliano Da Silva

Using Country-of-Origin (COO) as an Internationalization Branding Strategy: L’Occitane au Brésil’s Story

Zuzana Kolenova, Veronique Boulocher-Passet, Francisca Farache Aureliano Da Silva

School of Business and Law

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

Original language	English
Title of host publication	International Marketing in Practice
Subtitle of host publication	A Case Study Collection
Editors	Véronique Boulocher-Passet
Place of Publication	London
Publisher	Routledge
Chapter	11
Edition	1
ISBN (Electronic)	9781032713007
ISBN (Print)	9781032713007, 9781032713007
Publication status	Published - Jun 2025

Bibliographical note

Not Yet Published

Cite this

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title = "Using Country-of-Origin (COO) as an Internationalization Branding Strategy: L{\textquoteright}Occitane au Br{\'e}sil{\textquoteright}s Story",

author = "Zuzana Kolenova and Veronique Boulocher-Passet and {Farache Aureliano Da Silva}, Francisca",

note = "Not Yet Published",

year = "2025",

month = jun,

language = "English",

isbn = "9781032713007",

editor = "V{\'e}ronique Boulocher-Passet",

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Using Country-of-Origin (COO) as an Internationalization Branding Strategy: L’Occitane au Brésil’s Story. / Kolenova, Zuzana; Boulocher-Passet, Veronique; Farache Aureliano Da Silva, Francisca.
International Marketing in Practice : A Case Study Collection. ed. / Véronique Boulocher-Passet. 1. ed. London: Routledge, 2025.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Chapter › peer-review

TY - CHAP

T1 - Using Country-of-Origin (COO) as an Internationalization Branding Strategy

T2 - L’Occitane au Brésil’s Story

AU - Kolenova, Zuzana

AU - Boulocher-Passet, Veronique

AU - Farache Aureliano Da Silva, Francisca

N1 - Not Yet Published

PY - 2025/6

Y1 - 2025/6

UR - https://www.routledge.com/International-Marketing-in-Practice-A-Case-Study-Collection/Boulocher-Passet/p/book/9781032712918

M3 - Chapter

SN - 9781032713007

BT - International Marketing in Practice

A2 - Boulocher-Passet, Véronique

PB - Routledge

CY - London

ER -

Using Country-of-Origin (COO) as an Internationalization Branding Strategy: L’Occitane au Brésil’s Story

Bibliographical note

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