Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach

George Balabanis, Carmen Lopez

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publication2014 Global Marketing Conference
    Publication statusPublished - 2014
    Event2014 Global Marketing Conference - Marina Bay Sands, Singapore
    Duration: 15 Jul 201418 Jul 2018


    Conference2014 Global Marketing Conference
    CityMarina Bay Sands

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