Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach

George Balabanis, Carmen Lopez

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	2014 Global Marketing Conference
Publication status	Published - 2014
Event	2014 Global Marketing Conference - Marina Bay Sands, Singapore Duration: 15 Jul 2014 → 18 Jul 2018

Conference	2014 Global Marketing Conference
Country/Territory	Singapore
City	Marina Bay Sands
Period	15/07/14 → 18/07/18

Cite this

@inproceedings{5d441d95ca6c44eb825e8535d6b14c83,

title = "Understanding the richness and complexity of consumers{\textquoteright} memory structures for a country: A network analysis approach",

author = "George Balabanis and Carmen Lopez",

year = "2014",

language = "English",

booktitle = "2014 Global Marketing Conference",

note = "2014 Global Marketing Conference ; Conference date: 15-07-2014 Through 18-07-2018",

}