Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach

George Balabanis, Carmen Lopez

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication2014 Global Marketing Conference
Publication statusPublished - 2014
Event2014 Global Marketing Conference - Marina Bay Sands, Singapore
Duration: 15 Jul 201418 Jul 2018

Conference

Conference2014 Global Marketing Conference
CountrySingapore
CityMarina Bay Sands
Period15/07/1418/07/18

Cite this

@inproceedings{5d441d95ca6c44eb825e8535d6b14c83,
title = "Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach",
author = "George Balabanis and Carmen Lopez",
year = "2014",
language = "English",
booktitle = "2014 Global Marketing Conference",

}

Balabanis, G & Lopez, C 2014, Understanding the richness and complexity of consumers’ memory structures for a country: A network analysis approach. in 2014 Global Marketing Conference. 2014 Global Marketing Conference, Marina Bay Sands, Singapore, 15/07/14.

Understanding the richness and complexity of consumers’ memory structures for a country : A network analysis approach. / Balabanis, George; Lopez, Carmen.

2014 Global Marketing Conference. 2014.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - Understanding the richness and complexity of consumers’ memory structures for a country

T2 - A network analysis approach

AU - Balabanis, George

AU - Lopez, Carmen

PY - 2014

Y1 - 2014

M3 - Conference contribution with ISSN or ISBN

BT - 2014 Global Marketing Conference

ER -