U.K. consumers' perceived risk of buying products from emerging economies: A moderated mediation model

W. Wang, H. He, S. Sahadev, W. Song

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)326-339
JournalJournal of Consumer Behaviour
Volume17
Issue number3
DOIs
Publication statusPublished - 25 Mar 2018

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