Transformation and e-business applications in automotive multinational corporations: a mixed methods study

Ozlem Bak

Research output: Contribution to journalArticle

Abstract

Organizations utilize e-business applications to integrate their operations and to create a streamlined information flow. However, the implementation process has its own challenges: in many cases, it requires organizations to transform their operations. This study builds upon previous work on organizational transformation and assesses the differences between individual e-business applications and their impact on f automotive multinational corporations (MNCs). In this study the use of mixed-methods research design proved to be beneficial, as academic literature provided limited empirical evidence of organizational transformation driven by e-business applications. The use of mixed methods in this study allowed the researcher to explore the phenomenon of transformation in-depth, and from diverse angles in the context of business-to-business (B2B), business-to-customer (B2C), extranet and intranet applications while ascertaining the validity and representativeness of its findings based on four other automotive MNCs.
Original languageEnglish
Pages (from-to)33-41
Number of pages9
JournalInternational Journal of Multiple Research Approaches
Volume6
Issue number1
DOIs
Publication statusPublished - Apr 2012

Keywords

  • e-Business application
  • Organizational transformation
  • Mixed methods
  • Automotive industry

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