Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility

Stephen Hogan, Keith Perks

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	The Australian and New Zealand Marketing Academy Conference
Publication status	Published - Dec 2007
Event	The Australian and New Zealand Marketing Academy Conference - Dunedin, New Zealand Duration: 1 Dec 2007 → …

Conference	The Australian and New Zealand Marketing Academy Conference
Period	1/12/07 → …

Cite this

@inproceedings{b825e94e0d5141168645100cfeae143b,

title = "Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility",

author = "Stephen Hogan and Keith Perks",

year = "2007",

month = dec,

language = "English",

booktitle = "The Australian and New Zealand Marketing Academy Conference",

note = "The Australian and New Zealand Marketing Academy Conference ; Conference date: 01-12-2007",

}

TY - GEN

T1 - Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility

AU - Hogan, Stephen

AU - Perks, Keith

PY - 2007/12

Y1 - 2007/12

M3 - Conference contribution with ISSN or ISBN

BT - The Australian and New Zealand Marketing Academy Conference

T2 - The Australian and New Zealand Marketing Academy Conference

Y2 - 1 December 2007

ER -