Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility

Stephen Hogan, Keith Perks

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationThe Australian and New Zealand Marketing Academy Conference
Publication statusPublished - Dec 2007
EventThe Australian and New Zealand Marketing Academy Conference - Dunedin, New Zealand
Duration: 1 Dec 2007 → …

Conference

ConferenceThe Australian and New Zealand Marketing Academy Conference
Period1/12/07 → …

Cite this

Hogan, S., & Perks, K. (2007). Toy Stories, horror stories and fairy tales: The role of the media in highlighting issues of corporate responsibility. In The Australian and New Zealand Marketing Academy Conference