Towards the exploration of Gender awareness in Human-centred design

Bahar Khayamian Esfahani, Richard Morris, Mark Erickson

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review


The primary aim of the human-centred design (HCD) approach is to identify the user needs. However, we argue that there is a lack of understanding of, and even awareness of, gender in HCD. This approach sees gender as static and stable regarding male or female such that the implication of principles in products, systems or services appeals to one gender or another linking gender differences, and stereotypes. To illustrate this, the investigation was conducted in the context of fostering sun protection behaviour in young men. Participatory design sessions were deployed to investigate the role of gender in the HCD and how it can be used to foster sun protection behaviour. We have concluded the development of a novel gender aware HCD approach and it opens avenues for design research and practice for increasing emphasis on the influence of the designer’s own gender and their gendered perceptions in their designs.
Original languageEnglish
Title of host publicationConference Proceedings of the Academy for Design Innovation Management
Publication statusPublished - 18 Jun 2019
EventAcademy for Design Innovation Management Conference 2019: Research Perspectives in the era of Transformations - London, United Kingdom
Duration: 18 Jun 201921 Jun 2019


ConferenceAcademy for Design Innovation Management Conference 2019
Country/TerritoryUnited Kingdom

Bibliographical note

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.


  • Human-centred design
  • gender
  • participatory design
  • sun protection
  • young men


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