Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image

George Balabanis, Carmen Lopez, Anastasia Stathopoulou

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication2018 Global Marketing Conference
Publication statusPublished - 2018
Event2018 Global Marketing Conference - Tokyo, Japan
Duration: 26 Jul 201829 Jul 2018

Publication series

Name2018 GMC Proceedings
ISSN (Print)1976-8699

Conference

Conference2018 Global Marketing Conference
CountryJapan
City Tokyo
Period26/07/1829/07/18

Cite this

Balabanis, G., Lopez, C., & Stathopoulou, A. (2018). Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image. In 2018 Global Marketing Conference (2018 GMC Proceedings).