Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image

George Balabanis, Carmen Lopez, Anastasia Stathopoulou

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publication2018 Global Marketing Conference
Publication statusPublished - 2018
Event2018 Global Marketing Conference - Tokyo, Japan
Duration: 26 Jul 201829 Jul 2018

Publication series

Name2018 GMC Proceedings
ISSN (Print)1976-8699


Conference2018 Global Marketing Conference
City Tokyo

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