Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image

George Balabanis, Carmen Lopez, Anastasia Stathopoulou

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication2018 Global Marketing Conference
Publication statusPublished - 2018
Event2018 Global Marketing Conference - Tokyo, Japan
Duration: 26 Jul 201829 Jul 2018

Publication series

Name2018 GMC Proceedings
ISSN (Print)1976-8699

Conference

Conference2018 Global Marketing Conference
CountryJapan
City Tokyo
Period26/07/1829/07/18

Cite this

Balabanis, G., Lopez, C., & Stathopoulou, A. (2018). Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image. In 2018 Global Marketing Conference (2018 GMC Proceedings).
Balabanis, George ; Lopez, Carmen ; Stathopoulou, Anastasia. / Towards an alternative multi-exemplar composite measure of country image : A comparison with traditional measures of country image. 2018 Global Marketing Conference. 2018. (2018 GMC Proceedings).
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title = "Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image",
author = "George Balabanis and Carmen Lopez and Anastasia Stathopoulou",
year = "2018",
language = "English",
series = "2018 GMC Proceedings",
booktitle = "2018 Global Marketing Conference",

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Balabanis, G, Lopez, C & Stathopoulou, A 2018, Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image. in 2018 Global Marketing Conference. 2018 GMC Proceedings, 2018 Global Marketing Conference, Tokyo, Japan, 26/07/18.

Towards an alternative multi-exemplar composite measure of country image : A comparison with traditional measures of country image. / Balabanis, George; Lopez, Carmen; Stathopoulou, Anastasia.

2018 Global Marketing Conference. 2018. (2018 GMC Proceedings).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - Towards an alternative multi-exemplar composite measure of country image

T2 - A comparison with traditional measures of country image

AU - Balabanis, George

AU - Lopez, Carmen

AU - Stathopoulou, Anastasia

PY - 2018

Y1 - 2018

M3 - Conference contribution with ISSN or ISBN

T3 - 2018 GMC Proceedings

BT - 2018 Global Marketing Conference

ER -

Balabanis G, Lopez C, Stathopoulou A. Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image. In 2018 Global Marketing Conference. 2018. (2018 GMC Proceedings).