Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image

George Balabanis, Carmen Lopez, Anastasia Stathopoulou

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	2018 Global Marketing Conference
Publication status	Published - 2018
Event	2018 Global Marketing Conference - Tokyo, Japan Duration: 26 Jul 2018 → 29 Jul 2018

Name	2018 GMC Proceedings
ISSN (Print)	1976-8699

Conference	2018 Global Marketing Conference
Country/Territory	Japan
City	Tokyo
Period	26/07/18 → 29/07/18

Cite this

@inproceedings{fd8f08eb319041b990a590821ce68d7d,

title = "Towards an alternative multi-exemplar composite measure of country image: A comparison with traditional measures of country image",

author = "George Balabanis and Carmen Lopez and Anastasia Stathopoulou",

year = "2018",

language = "English",

series = "2018 GMC Proceedings",

booktitle = "2018 Global Marketing Conference",

note = "2018 Global Marketing Conference ; Conference date: 26-07-2018 Through 29-07-2018",

}

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - Towards an alternative multi-exemplar composite measure of country image

T2 - 2018 Global Marketing Conference

AU - Balabanis, George

AU - Lopez, Carmen

AU - Stathopoulou, Anastasia

PY - 2018

Y1 - 2018

M3 - Conference contribution with ISSN or ISBN

T3 - 2018 GMC Proceedings

BT - 2018 Global Marketing Conference

Y2 - 26 July 2018 through 29 July 2018

ER -