There he goes: the Influencer–Sports Journalism of Fabrizio Romano on Twitter and Its Implications for Professionalism

Research output: Contribution to journalArticlepeer-review


Fabrizio Romano’s sizeable social media followings and role as influencer–sports journalist warrant attention. Romano, known for his catchphrase ‘Here We Go’, specialises in football transfers and produces multi-platform content. This study investigates how Romano’s Twitter practice informs professional understandings of sports journalism. A content and textual analysis (n = 494) was conducted of one month of Romano’s tweets and replies. Tweets were categorised according to markers of sports journalism practice. Results show Romano is professionalising sports journalism on social media and subverting understandings of personal branding through favouring objective news over subjective opinion and focusing on the professional rather than the personal. Romano’s transfer news prioritises major European football clubs, which is consistent with the trajectory of sports journalism on digital platforms. Play-by-play commentary is a minor aspect of Romano’s Twitter output, which contributes to the debate on the significance of game coverage to contemporary sports journalism. Tweets did not mention the human rights issues surrounding the World Cup starting in Qatar, even though this was a key talking point. This finding suggests that the normative assumption that sports journalists should scrutinise power and/or highlight social injustice does not always apply to all practitioners in all contexts, particularly where ultra-specialist settings are concerned.
Original languageEnglish
Pages (from-to)430-444
Number of pages15
JournalJournalism and Media
Issue number2
Publication statusPublished - 27 Mar 2023


  • sports journalism
  • social media
  • digital journalism
  • influencer
  • Fabrizio Romano
  • professionalism
  • Twitter
  • personal branding


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