The use of factor and cluster analysis in marketing research

Nasos Poulis, Antigone Kyrousi

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationEuropean Network for Business and Industrial Statistics
Publication statusPublished - 2008

Cite this

Poulis, N., & Kyrousi, A. (2008). The use of factor and cluster analysis in marketing research. In European Network for Business and Industrial Statistics