The trojan horse: the growth of commercial sponsorship

Deborah Philips, Garry Whannel

Research output: Book/ReportBook - authored


This collection charts the rise of commercial sponsorship in the arts, sports, health and education in the British context. It begins from the establishment of the welfare state and traces the development of commercial sponsorship in sports and the later encouragement of 'patronage' in the arts. It identifies a distinction between patronage and sponsorship and investigates how, with the governments of Thatcher and Blair, private sponsorship increased to the point that it became an integral part of government finance, a position that has solidified under the coalition government of Cameron. The book argues that commercial sponsorship was the Trojan horse that ushered in a politics which allowed for the privatization of public services
Original languageEnglish
Place of PublicationLondon
PublisherBloomsbury Academic
Number of pages300
ISBN (Print)9781472507389
Publication statusPublished - 15 Aug 2013


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