'The Second Sexual Revolution': Big Pharma, Porn and the Biopolitical Penis

Stephen Maddison

Research output: Contribution to journalArticle

Abstract

This paper identifies concurrent trends in the forms of representation found in contemporary pornography, and in the kinds of ideology produced by the biomedical industry, specifically in relation to the form and function of the penis. The rise of Viagra culture has been described as “the second sexual revolution” and promises the availability of phallic embodiment for all men. In recent years, with the rise of gonzo genres and independent modes of production and distribution, hard core pornography increasingly offers an industrialised understanding of sexual bodies, and a narrative of sexual acts no longer determined by Kinseyian logic, where detumescence doesn’t exist and penises are always hard, and always large. This paper argues that the logic informing sexual biosciences is pornographic rather than medical, and that the logic informing the pornographic penis is economic rather than libidinal. The paper concludes with an attempt to map a contemporary biopolitics of the penis.
Original languageEnglish
JournalTopia: Canadian Journal of Cultural Studies
Volume22
Publication statusPublished - 2009

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Bio-political
Revolution
Sexual
Porn
Logic
Rise
Informing
Pornography
Biopolitics
Ideology
Embodiment
Industry
Economics

Cite this

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'The Second Sexual Revolution' : Big Pharma, Porn and the Biopolitical Penis. / Maddison, Stephen.

In: Topia: Canadian Journal of Cultural Studies, Vol. 22, 2009.

Research output: Contribution to journalArticle

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