The role of social media as a learning environment in the fully functioning university: preparing for Generation Z

What is the role of social media in the fully functioning university? Asking questions about the role of social media is of interest for at least three reasons: social media has rapidly become ubiquitous, with a significant proportion of humanity making use of it. Considered as an innovation using Roger’s stage model, social media is now being adopted by laggards (Rogers, 1962). This widespread adoption is especially marked among those who go to university: both as a student and as Faculty.