Abstract
Most of what we do and the decisions and judgement we make are fed and watered by our unconscious, automated thinking. The experts that run our economy, politics and business would have us believe that the world is a rational place. This short essay shows how we are both rational and irrational as human beings and it introduces the idea or cognitive bias or ‘preferring the irrational’.
Included is ‘The Next Big Thing’ business case study that shows just how irrational we can be irrespective of how clever we are. This essay is sample chapter (available digitally) from the book “Back for the Future – Sociological Theory and Today’s Big issues”
Included is ‘The Next Big Thing’ business case study that shows just how irrational we can be irrespective of how clever we are. This essay is sample chapter (available digitally) from the book “Back for the Future – Sociological Theory and Today’s Big issues”
| Original language | English |
|---|---|
| Title of host publication | Back for the Future - Sociological Theory and Today's Big Issues |
| Publisher | SocialWords Publishing |
| Chapter | 4 |
| Pages | 72 - 87 |
| Number of pages | 25 |
| ISBN (Print) | 9781326450427 |
| Publication status | Published - 2015 |