The influence of involvement on the size and the variety of the consideration set in different decision types

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.
Publication status	Published - 2011
Event	EMAC 2011 - Ljubljan, Slovenia Duration: 24 May 2011 → 27 May 2011

Cite this

@inproceedings{e55a713fe6ae49e5a674cf6961114378,

title = "The influence of involvement on the size and the variety of the consideration set in different decision types",

author = "Andrianatou, \{Veronica Mary\} and Kleopatra Konstantoulaki and Ioannis Rizomyliotis and Giannis Kostopoulos",

year = "2011",

language = "English",

booktitle = "Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.",

note = "EMAC 2011 ; Conference date: 24-05-2011 Through 27-05-2011",

}

The influence of involvement on the size and the variety of the consideration set in different decision types. / Andrianatou, Veronica Mary; Konstantoulaki, Kleopatra; Rizomyliotis, Ioannis et al.
Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.. 2011.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - The influence of involvement on the size and the variety of the consideration set in different decision types

AU - Andrianatou, Veronica Mary

AU - Konstantoulaki, Kleopatra

AU - Rizomyliotis, Ioannis

AU - Kostopoulos, Giannis

PY - 2011

Y1 - 2011

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia.

T2 - EMAC 2011

Y2 - 24 May 2011 through 27 May 2011

ER -