The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults’ perception of UK supermarkets’ corporate brand image and reputation

Britt Denise Lauritsen, Keith Perks

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults’ perception of UK supermarkets’ corporate brand image and reputation'. Together they form a unique fingerprint.

Business & Economics