The influence of colours on attitude and behavioural intentions in promotional activities

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Veronica Mary Andrianatou

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.
    Publication statusPublished - 2012

    Cite this