The influence of colours on attitude and behavioural intentions in promotional activities

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Veronica Mary Andrianatou

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.
Publication statusPublished - 2012

Cite this

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G., & Andrianatou, V. M. (2012). The influence of colours on attitude and behavioural intentions in promotional activities. In Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.