The influence of colours on attitude and behavioural intentions in promotional activities

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Veronica Mary Andrianatou

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.
Publication status	Published - 2012

Cite this

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title = "The influence of colours on attitude and behavioural intentions in promotional activities",

author = "Ioannis Rizomyliotis and Kleopatra Konstantoulaki and Giannis Kostopoulos and Andrianatou, {Veronica Mary}",

year = "2012",

language = "English",

booktitle = "Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.",

}

The influence of colours on attitude and behavioural intentions in promotional activities. / Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Giannis et al.
Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.. 2012.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - The influence of colours on attitude and behavioural intentions in promotional activities

AU - Rizomyliotis, Ioannis

AU - Konstantoulaki, Kleopatra

AU - Kostopoulos, Giannis

AU - Andrianatou, Veronica Mary

PY - 2012

Y1 - 2012

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.

ER -