The influence of colours on attitude and behavioural intentions in promotional activities

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Veronica Mary Andrianatou

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.
Publication statusPublished - 2012

Cite this

Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G., & Andrianatou, V. M. (2012). The influence of colours on attitude and behavioural intentions in promotional activities. In Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.
Rizomyliotis, Ioannis ; Konstantoulaki, Kleopatra ; Kostopoulos, Giannis ; Andrianatou, Veronica Mary. / The influence of colours on attitude and behavioural intentions in promotional activities. Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.. 2012.
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title = "The influence of colours on attitude and behavioural intentions in promotional activities",
author = "Ioannis Rizomyliotis and Kleopatra Konstantoulaki and Giannis Kostopoulos and Andrianatou, {Veronica Mary}",
year = "2012",
language = "English",
booktitle = "Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.",

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Rizomyliotis, I, Konstantoulaki, K, Kostopoulos, G & Andrianatou, VM 2012, The influence of colours on attitude and behavioural intentions in promotional activities. in Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland..

The influence of colours on attitude and behavioural intentions in promotional activities. / Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; Kostopoulos, Giannis; Andrianatou, Veronica Mary.

Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.. 2012.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - The influence of colours on attitude and behavioural intentions in promotional activities

AU - Rizomyliotis, Ioannis

AU - Konstantoulaki, Kleopatra

AU - Kostopoulos, Giannis

AU - Andrianatou, Veronica Mary

PY - 2012

Y1 - 2012

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.

ER -

Rizomyliotis I, Konstantoulaki K, Kostopoulos G, Andrianatou VM. The influence of colours on attitude and behavioural intentions in promotional activities. In Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.. 2012