The influence of colours on attitude and behavioural intentions in promotional activities

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos, Veronica Mary Andrianatou

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.
Publication statusPublished - 2012

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