The implementation of responsive and resource strategies through agile manufacturing

Jeffrey Readman; J. Bessant

The implementation of responsive and resource strategies through agile manufacturing

Jeffrey Readman, J. Bessant

University of Brighton

Research output: Contribution to journal › Article › peer-review

Abstract

This paper presents a customer strategy framework which is enabled by agile manufacturing. The literature suggests that value strategies come about by a responsive (market based) or a resource-led process. Aligning manufacturing with customer value is not a one time proposition, especially in a changing business climate. This paper suggests that a negotiated and updated strategy process is also required if firms are to continuously deliver customer value.

Original language	English
Journal	Journal of Enterprise Management
Volume	43
Issue number	3
Publication status	Published - 1 Jan 2010

Keywords

Agility
Innovation management
Strategy
Customer value
Innovation
CENTRIM

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Cite this

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The implementation of responsive and resource strategies through agile manufacturing

Abstract

Keywords

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