The implementation of responsive and resource strategies through agile manufacturing

Jeffrey Readman, J. Bessant

Research output: Contribution to journalArticle

Abstract

This paper presents a customer strategy framework which is enabled by agile manufacturing. The literature suggests that value strategies come about by a responsive (market based) or a resource-led process. Aligning manufacturing with customer value is not a one time proposition, especially in a changing business climate. This paper suggests that a negotiated and updated strategy process is also required if firms are to continuously deliver customer value.
Original languageEnglish
JournalJournal of Enterprise Management
Volume43
Issue number3
Publication statusPublished - 1 Jan 2010

Fingerprint

Customer value
Resources
Agile manufacturing
Manufacturing
Strategy process
Business climate

Keywords

  • Agility
  • Innovation management
  • Strategy
  • Customer value
  • Innovation
  • CENTRIM

Cite this

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abstract = "This paper presents a customer strategy framework which is enabled by agile manufacturing. The literature suggests that value strategies come about by a responsive (market based) or a resource-led process. Aligning manufacturing with customer value is not a one time proposition, especially in a changing business climate. This paper suggests that a negotiated and updated strategy process is also required if firms are to continuously deliver customer value.",
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The implementation of responsive and resource strategies through agile manufacturing. / Readman, Jeffrey; Bessant, J.

In: Journal of Enterprise Management, Vol. 43, No. 3, 01.01.2010.

Research output: Contribution to journalArticle

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AU - Bessant, J.

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AB - This paper presents a customer strategy framework which is enabled by agile manufacturing. The literature suggests that value strategies come about by a responsive (market based) or a resource-led process. Aligning manufacturing with customer value is not a one time proposition, especially in a changing business climate. This paper suggests that a negotiated and updated strategy process is also required if firms are to continuously deliver customer value.

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KW - Innovation management

KW - Strategy

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KW - Innovation

KW - CENTRIM

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