This paper presents a customer strategy framework which is enabled by agile manufacturing. The literature suggests that value strategies come about by a responsive (market based) or a resource-led process. Aligning manufacturing with customer value is not a one time proposition, especially in a changing business climate. This paper suggests that a negotiated and updated strategy process is also required if firms are to continuously deliver customer value.
|Journal||Journal of Enterprise Management|
|Publication status||Published - 1 Jan 2010|
- Innovation management
- Customer value
Readman, J., & Bessant, J. (2010). The implementation of responsive and resource strategies through agile manufacturing. Journal of Enterprise Management, 43(3). http://www.apics.org.au/Default.asp?page=404