Abstract
This paper presents a customer strategy framework which is enabled by agile manufacturing. The literature suggests that value strategies come about by a responsive (market based) or a resource-led process. Aligning manufacturing with customer value is not a one time proposition, especially in a changing business climate. This paper suggests that a negotiated and updated strategy process is also required if firms are to continuously deliver customer value.
| Original language | English |
|---|---|
| Journal | Journal of Enterprise Management |
| Volume | 43 |
| Issue number | 3 |
| Publication status | Published - 1 Jan 2010 |
Keywords
- Agility
- Innovation management
- Strategy
- Customer value
- Innovation
- CENTRIM