The implementation of responsive and resource strategies through agile manufacturing

Jeffrey Readman, J. Bessant

Research output: Contribution to journalArticle

Abstract

This paper presents a customer strategy framework which is enabled by agile manufacturing. The literature suggests that value strategies come about by a responsive (market based) or a resource-led process. Aligning manufacturing with customer value is not a one time proposition, especially in a changing business climate. This paper suggests that a negotiated and updated strategy process is also required if firms are to continuously deliver customer value.
Original languageEnglish
JournalJournal of Enterprise Management
Volume43
Issue number3
Publication statusPublished - 1 Jan 2010

Keywords

  • Agility
  • Innovation management
  • Strategy
  • Customer value
  • Innovation
  • CENTRIM

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